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Web Sites

The power to persuade

Web sites have the power to help visitors arrive at a conclusion about your product or service based on the way you communicate.

A web site that is difficult to navigate, wordy, uninformative, or poorly organized may suggest to the visitor that your business itself is poorly managed or insensitive to your customers’ needs. Conversely, a web site that projects confidence and provides a smooth and satisfying user experience will generate positive responses toward your business.

Yet more often than not, web sites don’t reflect the worth of the business.

It’s all about me.

Consumers who look for products and services online are interested in solving a problem or filling a need. Instead of helping consumers however, many companies talk only about themselves, failing to present how the business can help me - the visitor.

Every web site visitor needs a reason to stay, usually an emotional connection or a gut feeling that tells them this is the company they want to do business with. Lacking that, visitors simply click through to other options and companies . . .in other words, to your competitors.

The Ixpleo Approach

Our approach to developing web sites is simple - identify who the target audience is, understand their needs, then give them what they’re looking for. Here’s how we do it:

Identification

Ixpleo will identify your business, your niche, your audience, and your goals. We invest the time to understand your situation, because we believe that this level of knowledge is critical to the success of your web site.

Analysis

We will develop a detailed customer profile that outlines the preferences, demographics, and desired emotional response for your web site visitors. We’ll carefully evaluate your existing web site, if applicable, along with your web logs to understand how your visitors have responded to the site over time. We’ll also research the industry to prepare a competitive analysis.

Planning

Based on the information we’ve gathered, we plan your web site and develop a call-to-action -- the action you want each visitor to take before leaving your site, such as contacting you, requesting additional information, or purchasing a product or service. We will then present our recommendations and reasoning in a detailed web site plan and deliver it to you for feedback and approval.

Implementation and Beta Testing

We will design, and program the web site during the implementation phase, then test the site against your target audience and carefully analyze their responses, behaviors, and input. We ask very specific questions to get at the emotions the web site engenders in each visitor. After you review our written report of the findings, we make the necessary revisions and launch the public web site.